MENLO PARK, Calif., Feb. 13, 2017 /PRNewswire/ -- Looking to land a job in the creative industry? You'll need more than an impressive resume and portfolio, according to new research from staffing firm The Creative Group. Sixty-three percent of advertising executives and 44 percent of marketing executives said they search online for information about prospective employees at least some of the time.
And if hiring managers don't like what they see, applicants could be removed from the running. Almost half (48 percent) of advertising executives and more than one-quarter (26 percent) of marketing executives have decided not to extend a job offer to a candidate based on what they uncovered online.
Advertising and marketing executives were asked, "How frequently, if at all, do you use Google or another search engine to learn additional information about a prospective hire?"
Don't know/no answer
Advertising and marketing executives who said they search online to learn additional information about a prospective hire were also asked, "Have you ever decided not to hire a candidate based on information you found online?"
Don't know/no answer
*Responses do not total 100 due to rounding.
"Creative job seekers often spend so much time perfecting their resumes and portfolios that they overlook their overall online presence," said Diane Domeyer, executive director of The Creative Group. "But your digital footprint can affect your employment prospects, too."
Domeyer noted that hiring managers aren't just looking for red flags when Googling job candidates. "A strong online reputation can be a career asset and give you an edge over the competition. In addition to removing questionable content, use the opportunity to showcase your skills, expertise and interests and reinforce your personal brand."
The Creative Group offers five tips for creating an online presence that works for and not against you:
About the Research
The survey was developed by The Creative Group and conducted by an independent research firm. It is based on more than 400 telephone interviews -- with approximately 200 marketing executives randomly selected from companies with 100 or more employees and 200 advertising executives randomly selected from agencies with 20 or more employees.
About The Creative Group
The Creative Group (TCG) specializes in connecting interactive, design, marketing, advertising and public relations talent with the best companies on a project, contract-to-hire and full-time basis. For more information, including job-hunting services and candidate portfolios, visit roberthalf.com/creativegroup. Follow TCG's blog at roberthalf.com/creativegroup/blog for career and management advice.
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SOURCE The Creative Group