MENLO PARK, Calif., Nov. 1, 2017 /PRNewswire/ -- To help creative and marketing teams overcome common barriers to digital innovation at their organizations, The Creative Group has published a new white paper, Step Up Your Digital Game: Lessons From In-House Creative Teams, available at www.roberthalf.com/research-and-insights/workplace-research/tips-from-top-creative-teams. It provides insight into how leading companies such as A+E Networks, Microsoft and IBM Watson are approaching digital initiatives, as well as tips for building high-performance teams.
Among the key findings:
"A primary challenge for many creative and marketing teams looking to expand their digital capabilities is finding people with the right hard and soft skills and a passion for problem solving," said Diane Domeyer, executive director of The Creative Group. "Top digital talent is rare in today's competitive employment market. When hiring managers come across promising candidates, they need to move quickly and be prepared to negotiate salary and perks or risk losing them to competing offers."
About the Research
The survey was developed and conducted by The Creative Group in collaboration with AIGA, the professional association for design, and Graphic Design USA. It includes responses from nearly 600 creative and marketing professionals with hiring authority.
About The Creative Group
The Creative Group (TCG) specializes in connecting interactive, design, marketing, advertising and public relations talent with the best companies on a project, contract-to-hire and full-time basis. For more information, including job-hunting services and candidate portfolios, visit roberthalf.com/creativegroup.
AIGA, the professional association for design, advances design as a professional craft, strategic advantage and vital cultural force. As the largest community of design advocates, AIGA brings together practitioners, enthusiasts and patrons to amplify the voice of design and create the vision for a collective future. AIGA defines global standards and ethical practices, guides design education, inspires designers and the public, enhances professional development, and makes powerful tools and resources accessible to all. Learn more at aiga.org.
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SOURCE The Creative Group