CPP Asia Pacific Singapore Launches New Website

Press Release from CPP Inc./Davies Black

SUNNYVALE, Calif., Jan. 18, 2017 /PRNewswire/ -- CPP, Inc. (, the exclusive publisher of the Myers-Briggs Type Indicator® (MBTI®) assessment, today announced that CPP Asia Pacific, based in Singapore has launched a new website at new site will expand the options and reduce the time for accessing information, purchasing products and registering for programs, through both desktop and mobile devices.

"The launch of the new website demonstrates CPP Singapore's commitment to providing quality services to our clients," said Robin Robbins, Managing Director of CPP Asia Pacific Singapore. "In this case, we acted on feedback from clients to deliver an upgraded customer experience by introducing design and content enhancements."

A new and improved online experience for CPP customers
The website features a completely new design and layout for improved visual appeal, accessibility and usability, which will make it even easier for customers in Singapore, Malaysia, Indonesia, Brunei, Cambodia, Mongolia and Myanmar to access valuable resources. The new website is designed to provide:

  • Comprehensive visibility of CPP products and services
  • Added access for practitioners to resources such as whitepapers, case studies and up-to-date information on CPP Singapore's upcoming events
  • The ability to register for programs and order online
  • Enhanced usability and accessibility for mobile devices

"Our goal is to provide our clients an effortless experience, so we designed the new site to offer clearer communication on and seamless access to our various certification programs, professional services and assessments," said Robbins.

Building on recent expansion
CPP Singapore recently expanded its direct market territory--which previously included Singapore, Malaysia, Indonesia and Brunei--to now include Cambodia, Myanmar and Mongolia. The new site will enhance the company's ability to meet growing market demand for CPP's psychometric assessments and other products in the region.

CPP now operates robust distribution channels in India and China, and has recently expanded into Israel and several countries in the Arabic-speaking world. In 2015, CPP also opened distribution of its products into Honduras, Guatemala, Belize, Costa Rica, Panamá, El Salvador and Nicaragua, through its Mexico-based distributor (HDS). Meanwhile, the MBTI® assessment has been translated into 27 languages.

CPP—The Myers-Briggs® Company
You know your business. You know your people. As the Myers-Briggs® company, CPP has the experience to help with both. We offer industry-leading tools that solve today's most challenging workplace issues. Our solutions help you improve organizational performance and address the issues you face—from team building, leadership and coaching, and conflict management to career development, selection, and retention. But it's our knowledgeable experts who always keep an eye out for ways to help you solve today's complex workplace issues and anticipate future needs. Perhaps that's why millions of individuals in more than 100 countries use our highly reliable products each year. They include people at Fortune 500 companies and businesses of all sizes, as well as educators, government agencies, and training and development consultants. For more than 50 years, CPP has provided world-renowned brands that include the Myers-Briggs Type Indicator® (MBTI®), Strong Interest Inventory®, Thomas-Kilmann Conflict Mode Instrument (TKI®), Fundamental Interpersonal Relations Orientation™ (FIRO®), CPI 260®, and California Psychological Inventory (CPI) instruments. When it comes to making your company better, you give it your all—and CPP is a partner who will, too.

Myers-Briggs Type Indicator, Myers-Briggs, MBTI, Step I, Step II, Step III, Introduction to Type, and the MBTI logo are trademarks or registered trademarks of the Myers & Briggs Foundation in the United States and other countries. The CPP logo, Strong Interest Inventory, the Strong logo, FIRO-B, the FIRO-B logo, SkillsOne, Elevate, CPI 260, FIRO Business, CPI, California Psychological Inventory, TKI, the TKI logo, and the CPI 260 logo are registered trademarks or trademarks of CPP, Inc.

800-624-1765 : : The Myers-Briggs® Company.
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CPP Asia Pacific Pte. Ltd. (Singapore)
Phone: +65 6396 6331
Fax: +65 6396 6332
Email:| |
Website: http://www.cppasiapacific.sg

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