SUNNYVALE, Calif., March 5, 2018 /PRNewswire/ -- CPP, Inc., the publisher of the Myers-Briggs Type Indicator® (MBTI®) assessment, announced that its MBTIonline.com website has received an Omni Gold Award for its approach, design, and execution. The Omni Awards recognizes outstanding achievements in art and technology as expressed through video, web and mobile media--"Gold" is its highest level of recognition.
"We're thrilled to have won the Omni Gold Award, and we believe it reflects not only the design and appeal of MBTIonline, but also the immense value it provides in helping people appreciate the natural diversity in the ways they think, communicate, and interact—differences that are often the source of misunderstanding, and even conflict," said Suresh Balasubramanian, GM & SVP of Products, Programs and Marketing for CPP.
MBTIonline.com, designed in partnership with Allen Communications, was created to provide an immersive learning experience for personal insight and growth. It offers people insight into what makes them tick and how they relate to others, that can be applied to any aspect of life. MBTIonline.com allows people to take the authentic Myers-Briggs assessment, verify their results, receive a report, and access actionable tips and content specific to their personality type.
Bringing MBTI insights to the masses
"MBTIonline.com greatly expands the ability of everyone to gain from the assessment's rich insights, becoming more self-aware and exploring their potential for continued personal development," said Balasubramanian. "For many, this experience leads to further personal or professional development, working with an experienced practitioner to apply understanding of personality type to team situations or leadership challenges. It's the place where anyone can start this journey."
Selecting the winners
The Omni Awards committee includes a wide variety of talented professionals working for highly respected organizations, including the Olympic organization committee, CNN, NBC, ABC, PBS, US Army, Cartoon Network, Disney, Associated Press and Sodium Entertainment, and others. Entries are evaluated on a scale between 1 and 10 by a panel of judges, with Gold awards receiving an average score of 9.5 or higher.
The online source for the authentic MBTI instrument
"Unfortunately there are a lot of imitators offering free online tests that outwardly resemble the MBTI," said Balasubramanian. "The real value in the authentic MBTI, which these imitators lack, is the decades of ongoing research that has been dedicated to ensuring the instrument's accuracy and reliability."
About CPP–The Myers-Briggs® Company
Unlock your organization's potential and solve your most challenging workplace issues with CPP–The Myers-Briggs®Company. Our solutions improve individual and team performance, addressing issues from communication to conflict management, and supporting leadership development, career decisions, selection, and retention. Perhaps that's why millions of organizations, large and small, partner with us, including the majority of Fortune 500 companies, educational institutions, government agencies, and training and development consultants.
For more than 50 years, we have provided world-renowned brands that include the Myers-Briggs Type Indicator®(MBTI®), Strong Interest Inventory®, Thomas-Kilmann Conflict Mode Instrument (TKI®), FIRO®, and California Psychological Inventory™(CPI™) assessments. Contact us at www.cpp.com.
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SOURCE CPP, Inc.