TLB 9.15.16

HALO Branded Solutions Honored with Two BMA Tower Awards

Press Release from HALO Branded Solutions

STERLING, Ill., Sept. 18, 2017 /PRNewswire/ -- HALO Branded Solutions received an award in eBusiness Strategy and New Customer Acquisition through ANA Business Marketing, the B2B arm of the Association of National Advertisers (making ANA Business Marketing a part of the nation's largest B2B and general marketing associations).

The awards, called the "B2 Awards," were awarded to top performing Business-to-Business marketers in large and small organizations. HALO was selected among several hundred submissions from hundreds of companies across the country.

About HALO's winning entries:

Category

Division

Winning Entry

Marketing, Brand and Communications Strategy

eBusiness Strategy

HALO Branded Solutions' Hybrid Approach to Online Promotional Sales

Marketing Activation

New Customer Acquisition

Converting HALO.com Visitors to HALO Clients

In the award applications, HALO's "hybrid" approach to sales was highlighted. A combination of HALO's relationship-based sales force with e-commerce functionality for online sales and lead generation is a unique approach in the promotional products industry. It helps HALO differentiate from promotional products competitors, both online and offline, by utilizing strengths of both the internet and the HALO sales force.

"We are honored to bring home these two prestigious awards highlighting our unique business model," Jamon Heller, Director of HALO E-Commerce, said. "This recognition reflects an ever-adapting strategy to blend HALO's skilled sales staff into the growing e-commerce world of promotional products."

The awards were presented at the annual B2 Awards Gala held during the 2017 Masters of B2B Marketing conference presented in May by ANA's Business Marketing Association. Visit www.marketing.org for more information.

About HALO Branded Solutions
HALO Branded Solutions, with operational headquarters in Sterling, Illinois, is a leading promotional products distributor in the $20 billion per year promotional products industry. The Company has a growing nationwide sales force and expects to continue its profitable growth by offering innovative client solutions, priced competitively, and supported by world-class operations and customer service. Visit www.halo.com for more information.

Contact:Terry McGuire
Senior Vice President of Marketing and Communications
HALO Branded Solutions
815-548-9025
terry.mcguire@halo.com

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