A client or prospective client wants to be seen and heard, and to trust their inherent wisdom to bring them to their next action. A coach partners with a client in this process by using presence and communication—a way of being with their client while using coaching skills. ICF has created a powerful set of competencies providing pointers in what to do when coaching, but how does one cultivate the being that facilitates trust and intimacy, where a client senses the potential of their own power and creative muscles?
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