Dashlane Unveils Plan To Kill The Password In 2018; Announces Project Mirror

Press Release from Dashlane

NEW YORK, Jan. 4, 2018 /PRNewswire/ -- Today Dashlane announces its plan to kill the password in 2018 with the launch of Project Mirror. Passwords are the backbone of virtually every digital service on the Internet today, and given their pervasive nature as the only widespread 'standard' in the market, it's unlikely they will be going away anytime soon. However, users of Dashlane will break their dependency on this onerous standard as Dashlane sets its sites on automating and personalizing the process for them with Project Mirror.

Dashlane Mirror Security Summary

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Putting You (Effortlessly) In Control

The primary goal of Project Mirror is to put Internet users in control of their login and digital data, and allow them to control their identities with ease. Passwords have widespread adoption and could exist well into the future with current technologies, so Dashlane has launched Project Mirror as a year-long effort to eliminate users' dependence on managing passwords while working universally with sites that require passwords, biometrics, multi-factor authentication steps, and more.

Project Mirror will eliminate the need to manage multiple logins by instead facilitating just one source of identity – your Dashlane app – which will ensure automatic and secure on-demand access to every digital account.

Building Upon Early Innovation

Dashlane set the standard for innovation early on with its exclusive, fully automated Password Changer™, the free tool that allows users to change, store, and secure hundreds of passwords with a single click.

In April 2015 Dashlane released a second major innovation, the proprietary Inbox Scan technology, which automatically and securely identified login credentials and passwords living within users' email inboxes. Inbox Scan also generates a personal identity threat report to help users understand their online account risks and the path to protecting their identity.

Dashlane's commitment to innovation has not gone unnoticed, as the company was honored with a Webby Award in the Mobile Sites and App Services & Utilities category in 2017.

Protecting Critical Accounts to Start

The first release of Project Mirror will be available in Q1 2018. The feature combines improvements to Dashlane's one-of-a-kind Password Changer and a significant evolution of its Inbox Scan capabilities to deliver an entirely new feature called Critical Account Protection.

Critical Account Protection will apply one-click convenience to importing and securing users' most important passwords in Dashlane by identifying high-risk accounts and automatically resetting and securing those credentials. In seconds, Critical Account Protection will allow a user to link their email accounts, scan and view a detailed critical account report, and lock down accounts where users want complete protection.

How Password Pain Points Made Project Mirror Necessary

Even though security and privacy are top of mind in the wake of the innumerable data breaches and hacks exposed this last year, consumers often don't know if there are accounts they should be worried about, or what actions they should take to protect themselves properly.

In fact, according to recent Dashlane research, increased awareness of these threats has made hardly a dent in the majority of the public's password behavior. While 84% of people say they are concerned after the Equifax and Yahoo breaches, roughly the same percentage (8 in 10) admit to reusing passwords across accounts.

Furthermore, many people don't dedicate any time to making sure their data is safe – instead they assume the systems already in place are sufficient, believe that security is too much effort, or feel helpless and mistakenly believe there are no options available to protect themselves. Dashlane suspects this problem will only get worse as people increasingly turn to their mobile devices for apps and logins, lacking a convenient way to secure mobile accounts.

"Most people know they should be careful about their online identity, but many are overwhelmed about where to start. With Project Mirror, we're embarking on a year-long initiative to give consumers total control of their digital identity," said Emmanuel Schalit, CEO at Dashlane. "In 2018, peace of mind, convenience, and security will be a reality for everyone."

About Dashlane

Dashlane, one of the world's most trusted digital security companies, takes the pain out of passwords with its password manager and secure digital wallet app. Dashlane allows users to securely manage passwords, credit cards, IDs, and other important information via advanced encryption and local storage.

With so many devices, the line between home and work no longer exists. Thankfully, Dashlane works everywhere, for everyone. The company has helped 9 million consumers manage and secure their digital identity and enabled over $10 billion in e-commerce transactions. Dashlane Business is trusted by 7,000+ companies to create, enforce, and track effective access management, and features the only patented security architecture in the industry.

The Dashlane app is available on PC, Mac, Android, and iOS, and has won critical acclaim by top publications including The Wall Street Journal,The New York Times,andUSA Today. Dashlane is free to use on your favorite device for life, and costs $39.99/year to sync between an unlimited number of devices.

Dashlane was founded by Bernard Liautaud and co-founders Alexis Fogel, Guillaume Maron and Jean Guillou. The company has offices in New York City and Paris, and has received $54 million in funding from TransUnion, Rho Ventures, FirstMark Capital and Bessemer Venture Partners. Learn more at

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