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Qualtrics Announces New Solution Packaging to Guide Companies in Experience Management

Press Release from Qualtrics

SALT LAKE CITY and SEATTLE, Nov. 20, 2017 /PRNewswire/ -- Qualtrics, the leader in research and experience management, today announced new solution-level packaging based on experience program maturity and corresponding feature levels. The solution levels are based on key learnings from helping thousands of companies, including over 75% of the Fortune 100, develop and implement their experience management programs over the past 15 years.

Qualtrics (PRNewsfoto/Qualtrics)

The new solution-level approach will allow companies to easily progress from foundational experience management solutions to state-of-the-art solutions for the world's leading experience brands like JetBlue, Microsoft and Allianz. The solution packaging applies to the foundational components of the Qualtrics Experience Management PlatformTM, including the Qualtrics Research CoreTM, Qualtrics Customer ExperienceTM, and Qualtrics Employee ExperienceTM solutions.

The solution levels were developed in conjunction with dozens of Qualtrics' Subject Matter Experts and include best practices and recommendations learned in thousands of implementations to help guide organizations in developing their experience management programs. Each level outlines exactly the features and capabilities needed at each stage of program maturity so customers can quickly and easily find the best match for their needs, making it very easy to scale or adjust the program in the future. The tiers allow clients to support a different set of needs and progressively drive more advanced outcomes that can deliver significant ROI to a company.

The three solution levels include:

  • Essentials:The essentials level provides a baseline for organizations in terms of the technology required to launch or expand a foundational research or experience management program and gives clear guidance for follow-up action planning and developing an ongoing program. This level is very helpful for organizations that are just beginning a program to ensure they are focusing on key areas that can provide the highest impact or even those who may have recently started a program but are unsure about best next steps.
  • Advanced:This level helps teams within organizations to conduct professional-grade experience management, research and data analysis with ease. The advanced level provides both the technology and guidance necessary to grow programs from the initial phase to a more robust, sophisticated, forward-looking program and can help integrate an experience program with other operational platforms in order to automate and scale the programs. This level includes recommended best practices, more advanced metrics and easy-to-understand next steps for maximizing the business effects of a program.
  • State-of-the-art:This expert level provides enterprise-wide solutions to help power and expand an organization's holistic experience management and research programs. It includes sophisticated technology, elaborate program logic and the most powerful data, statistical, and text analyses to help teams get from data, to insight, to action more quickly. The state-of-the-art level enables the most critical and complex projects at scale, merging all experience data on a single platform. The company may also perform a deeper integration into their existing operational infrastructure to further automate and scale their program.

"Our new solution-level packaging tiers combine our years of experience in helping most of the Fortune 100 and thousands of other businesses create their leading experience management programs and also combines our most popular platform features for each solution, making it simple for clients to start at their pace and easily scale as their programs mature and expand. We've tried to remove the complexity and replace it with simplicity and flexibility," said Ryan Johnson, Head of Solution Packaging at Qualtrics. "Our solution levels come pre-packaged with the world's most advanced experience management technology and practical advice, best practices and overall program guidance to help drive ROI."

Independent research firm Forrester recently showed a 674% ROI with the Qualtrics Experience Management Platform in a commissioned study. The study shows that companies using Qualtrics received an average of 674 percent return on their investment and recouped their entire investment in less than six months due to decreased customer support costs, avoided costs of failed product launches, reduced cost of staff, and budget saved from inferior tools.

Qualtrics' new tiered solution packaging is available now. For more information, please contact your sales representative or client success representative.

About Qualtrics
Qualtrics is a single system of record for all experience data, also called X-data™, allowing organizations to manage the four core experiences of business—customer, product, employee and brand experiences—on one platform. Over 8,500 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics. To learn more, and for a free account, please visit

Press Contacts
Julia Giona, Qualtrics
+1 (415) 828-4775

McKenzie Haggard, Method Communications for Qualtrics
+1 (801) 850-3624

Companies Mentioned in this Press Release: