MENLO PARK, Calif., Dec. 11, 2018 /PRNewswire/ -- What's the employment outlook for creative talent? According to The Creative Group's latest State of Creative Hiring research, 60 percent of advertising and marketing hiring decision makers plan to expand their teams in the first half of 2019. Thirty-seven percent of employers anticipate maintaining staff levels and primarily filling vacated roles. In addition, 56 percent of companies expect to increase the number of freelancers they use in the next six months.
Web and mobile development and web production are the top areas for recruiting — and among the hardest to staff, results showed. Advertising and marketing hiring managers also reported a strong need for professionals with expertise in user experience, creative development and visual design.
"As companies continue to invest in digital transformation, they seek people who can help with new and ongoing initiatives," said Diane Domeyer, executive director of The Creative Group. "In addition to hiring full-time staff, many are bringing on freelancers to provide extra support during busy periods, fill skills gaps on their teams and access a different pool of talent."
View a slideshow of The Creative Group's State of Creative Hiring research for the first half of 2019.
The research also shed light on staffing challenges and trends in the creative industry. Among the findings:
"U.S. unemployment is at its lowest level since 1969, and companies are struggling to staff open roles on their teams," Domeyer added. "The talent shortage is even more pronounced for creative professionals with digital expertise — the precise individuals most in demand with employers. An efficient hiring process, competitive compensation and strong organizational culture are essential to recruiting in today's market."
About the Research
The online survey was developed by The Creative Group and conducted by a leading independent research firm. It is based on responses from more than 400 advertising and marketing hiring decision makers who work full-time at agencies with 20 or more employees or companies with 100 or more employees in the United States.
About The Creative Group
The Creative Group (TCG) specializes in connecting creative, digital, marketing, advertising and public relations talent with the best companies on a project, contract-to-hire and full-time basis. For more information, including job hunting services and candidate portfolios, visit roberthalf.com/creativegroup.
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SOURCE The Creative Group