CareerArc surveyed over 1,100 professionals to learn the state of employer brand impact and to see just how powerful social media, reviews, and ratings truly are. The information in this study will help you acquire today’s passive candidate by discovering which factors pose the biggest threats, and present the biggest opportunities, to enhancing your employer brand. Key statistics * 91% of candidates seek out at least one resource to evaluate an employer before even applying for a job. * Only 1 in 5 candidates would apply to a 1-star rated company; 86% of companies doubt the fairness of online reviews. * 64% of consumers have stopped purchasing a brand after hearing news of that company’s poor employee treatment.
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