Performance Culture Announces Rebrand to WorkDove

Press Release from WorkDove

[Durham, NC, 2/1/2022]. WorkDove , a leading performance and talent management platform, announced today that it has completed a major rebranding initiative. WorkDove’s rebranding represents the growth the company has experienced after receiving an investment in late 2020 and a refresh of its core platform and apps, opening up new markets with more specific needs. WorkDove is proud to unveil its new name, and most importantly, a more modern performance management platform built for today’s workplaces.


“The name Performance Culture and our legacy platform served us well, and in fact, is the reason we are here today.  It built a solid foundation for us to serve and learn from our clients, and allowed us to fuel product enhancements that are more relevant and game-changing for the modern workplace,” said CEO Melissa Phillippi. “I have never been more excited about the direction WorkDove and our team is heading.  Our new name, look, and platform will allow us to better serve and represent our diverse and modern client base for many years to come.  After years of chaos and turmoil in the world, we are thrilled to help usher in a new era of the workplace - one of peace, stability, and personal growth.”


Visit to explore the new brand and website.

About WorkDove

Founded in 2015 in Wilmington, NC, WorkDove is a people management software that brings peace to the workplace through better employee and manager Check-Ins, performance reviews, goal management, succession planning, and more.  

Now headquartered in Durham, NC, WorkDove serves clients across the globe including Andersen Windows and Doors, Vaco, the North Carolina Biotechnology Center, and Quinnipiac University.  WorkDove is powered by Jurassic Capital .


Media Contact:

Tom Simon
Director Of Marketing
[email protected]
(910) 726-3799

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