Why is employment branding important? Every company wants to be an employer of choice. If you have a great reputation as a company or as an employer, people who are actively looking for a job will find you. But when it comes to recruiting the most in-demand and selective talent, that is not enough. They are gainfully employed with another employer of choice. What it takes to attract them is an opportunity of choice. Not just why are you a great company to work for, but specifically what makes this job the ideal opportunity for your ideal candidate.
A job description does not answer that question. An Engage2Excel Jobinfo Writeup™ does.
Every search we undertake begins with a discovery call with the position’s hiring manager, led by one of our professional writers and the designated recruiter for the project. Based on the insights learned in the call, our writer creates a written presentation of the opportunity designed to make the position irresistable to the ideal candidate. That is the Jobinfo Writeup.
The Jobinfo Writeup becomes the centerpiece of our sourcing and recruiting strategies for the search. It is made available in an innovative online portal that further enhances your employment brand in a way that measurably helps to attract and capture the most selective, qualified candidates. How do we know? Because candidates regularly tell us that the Jobinfo Writeup is what motivated them to pursue the position.