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As organizations consider how to build the credibility and impact of coaching in their companies, it is critical to be thoughtful in the design of each coaching engagement and coaching program. To measure the impact clearly and definitively, we made our coaching programs into a two-phased, five-step process, operationalizing our key coaching principles, which are outlined in this eBook. This approach builds upon years of experience learning how to meet clients’ expectations to measure and leverage their coaching investment.