Every organization needs a clear destination, path and vehicle for the journey. In this way, both short and long term goals are achieved by all employees making the best day to day choices when allocating time, energy and effort. A strategic plan is a long term context for driving critical behaviors now.

At times, business leaders and their teams are working so hard to achieve on a day-to-day basis that it is not clear what the ultimate long-term goals are and how the most impacting strategies can help to reach that vision. Knowing what the organization’s mission and goals are enables the organization to get the right players, tools and strategies in place to succeed. Our 9 Principles of Strategy begin with the long term Vision and work the plan through to everyday actions and monitoring to ensure long term achievement as well as short term performance.

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