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Your Facebook Business Page isn’t just for customers and clients. Use it as a tool to attract potential employees and act as a Facebook Recruiting Portal. Here are a few tips on how to use your defacto Facebook Recruiting Portal to showcase company culture and communicate who you are to future employees. Facebook Business Basics and Using it as a Facebook Recruiting Portal During the job search process, potential employees are doing their own research and due diligence on the companies they wish to work for. Job seekers not only view a company’s website but also explore their social platforms. Your business page (you have one, right?) should reflect everything that makes your organization a great place to work.