TLB 8.6.18

Employer Branding Workshops

Available from 23 Consultancy LLC

EVP DEVELOPMENT WORKSHOP
The goal of this two-day workshop is to create the Employee Value Proposition (EVP) of the organization through data analysis and group exercises.

Best suited for: Companies with an average-level of employer branding knowledge within yet lacking the necessary resources to develop an end-to-end employer branding project.

Deliverables:
- The Employee Value Proposition
- Sample employer brand marketing plan

INITIAL EMPLOYER BRAND ACTIVATION WORKSHOP
By combining the existing EVP of the organization along with research reports, best practice overviews, and group exercises, this two-day workshop aims to bring out touch points and activities best suited for the employer brand activation.

Best suited for: Companies that have already developed an EVP but have yet to launch and activate their employer brand.

Deliverables:
- Employer brand launch plan
- Monthly brand activation plan for one year

PERIODIC BRAND ACTIVATION PLANNING
This end-of-the-year workshop aims to evaluate the strategy, activities and their execution throughout the year passed. Development of next year’s plans is also included in this two-day program.

Best suited for: Companies that already have an employer brand, invested in their EVP, and activated the brand in various touch points.

Deliverables:
- Detailed evaluation report of previous year’s activities
- Monthly brand activation plan for one year

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