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Traditional job advertising is expensive, inefficient and, at times, ineffective. Recruiters must manually negotiate, purchase and monitor their advertising with different job sites. And the only way to increase their online presence is by spending more, but that comes without a guarantee that they will reach the right candidates. According to Aptitude Research, on average, 40% of job advertising spend is wasted and one in three companies are still planning to increase their investment this year without exploring better options.