• The State of AI in Market Research

    According to the law of accelerating returns, the rate of change in technology is exponential. The market research industry is no different. Automation, including artificial intelligence, has particularly fueled substantial change in the industry. But what does that mean for the future of...
  • How to Write a Discussion Guide (+200 Open-ended Survey Questions)

    Thoughtful discussion guides are a necessity in generating powerful research. Whether your insights team is gauging customer service satisfaction, or conducting employee engagement surveys, crafting a strong guide is key to company success.
  • 4 Innovative Solutions To Customer Feedback Challenges [With Examples]

    Measuring customer satisfaction is now a data-driven strategy. Stay one step ahead of your competition and hone your customer feedback management strategy.