The Value of a Trusted Brand for Wellness Program Engagement
Publisher: WebMD Health Services
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In research by independent firm Blue Research, more than two-thirds of participants named WebMD as the first website they think of for health information. Can a brand name actually give well-being program engagement a boost? What value could the WebMD name bring to your program? Read the report now to see how brand trust drives real results. In this report, you’ll learn: • How a trusted brand affects people’s attitudes and opinions. • How people feel about WebMD versus their employer or health plan. • How people feel about well-being programs. • A surprise result we learned after conducting the study!
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