Ascendant Case Study: Fintech Company Unleashes Sales Team from Admin Tasks

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Ascendant Case Study: Fintech Company Unleashes Sales Team from Admin Tasks Ascendant is a leading global payments provider, focused on the B2B cross-border payments space. Ascendant is headquartered in Toronto Canada, with offices in the US and UK, partnering with over 2,000 financial institutions. As the Vice President of Enterprise Solutions at Ascendant, Rob Graham is responsible for supporting sales operations. The sales team was hindered by the amount of admin work— data analysis, email outreach, scheduling meetings, and reporting—eating up hours every day. Recruiting, interviewing, hiring, training, and managing support staff would be time-consuming and require more HR and management resources. Ascendant turned to Prialto to offload those tasks. Prialto hires, trains, and manages the staff and has experience supporting sales organizations all over the U.S. After starting with a small pilot project, Ascendant now leverages 12 Prialto Productivity Assistants (PA) to support the sales team and other executives in the company. Industry: World Payment Size: 12 Prialto units

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