Ancestry® - Case Study

Publisher: Clinch Talent

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Ancestry® - Case Study

Ancestry® is the global leader in family history and consumer genomics. With over 40 billion online records and the world’s largest consumer DNA network, its mission is to empower journeys of personal discovery to enrich lives. As a prominent and recognizable company, Ancestry can leverage its high-profile external brand to boost awareness of its career opportunities. Over the past year, the team worked hard to create a new EVP to help them attract and retain a talented and diverse workforce. Talent Acquisition Marketing Manager, Kristen Jacobs, then faced a new challenge: activating that EVP, and creating a consistent, outstanding candidate experience across every candidate touchpoint.