The Canopy Report: How Trees Can Connect Brands to American Consumers

Content Summary

Americans are increasingly choosing brands that prioritize the planet.

That’s a central insight from the Arbor Day Foundation’s 2025 Canopy Report, developed
in collaboration with The Harris Poll. The national survey gives companies a unique insight into the benefits of approaching sustainability efforts as an opportunity, rather than merely an obligation — and why it matters to consumers.

As an organization that’s advised hundreds of companies on their sustainability strategies,
here are some of our biggest takeaways.

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