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The Behavioral Attitudes Index (BAI) gauges the underlying passions and motivations of an individual within a specific environment. Behavioral attitudes coincide with the feelings and thoughts that unwittingly mold every choice a person makes. This assessment allows you to understand why a person does the things that they do, and gain indispensible insight into how they can unlock their potential.

The Behavioral Attitudes Index helps people to understand the underlying motivations behind their actions. Why is this important? Because when people act in accordance with their behavioral attitudes, they find that their behavior feels natural- as though it is aligned with their deepest sense of self. When we engage in behavior that is not aligned with our behavioral attitudes we feel stressed, as though what we are doing just doesn’t feel right.

Use the Behavioral Attitudes Index to help you:
Understand a person’s decision making process
Become aware of the internal factors that guide decisions, tastes, and behaviors
Gain indispensable insight into how a potential employee might fit into an existing corporate culture, and which position they would be internally motivated to excel in.
Assess which tasks, careers, college majors etc. are naturally aligned with a person
Take advantage of our research on over 300,000 individuals to discover the ‘secret sauce’ which causes some individuals to be more successful and happy doing their job

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