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In this white paper, we discuss the “Boiled Business (Frog) Syndrome” and its negative effects on company culture, leadership, and strategy. We also cover how this syndrome affects customer satisfaction, retention, and brand perception. The “Boiled Business (Frog) Syndrome” creates Gatekeepers. These gatekeepers not only limit company and personal success, they drain company resources. Circumstances and events manage the business rather than opportunity.