Emotional Intelligence Does Not Equal Cultural Intelligence

Press Release from Cultural Intelligence Center

BLOG POST FROM SPRING 2023

Graduation season is almost upon us, at least in some parts of the world. It’s that time of year when caps and gowns are donned in high schools and universities throughout Europe and North America.

It’s often a bittersweet event. Students are celebrating a big step in their life journey and looking forward to the next opportunity, whether that’s additional schooling or joining the workforce. And parents are having to let go – whether they are ready to or not – as their children spread their wings.

When commencement ceremonies are held, so many parents are walking that emotional fine line between sharing in the child’s excitement and trying not to share their own feelings of loss. Tears are shed by many moms, some dads, and just a few students. These expressions of emotion are played out across different ethnic groups, with affective cultures doing little to disguise their tears and neutral ones looking stoic.

Emotions play a powerful part in every relationship—first and foremost among our family but also among our friends and colleagues. This is why our social media feeds are filled with articles about things like: “7 secrets to deal with toxic behavior”,”4 ways to project more confidence”, or “5 ways to handle a friend who gives you the silent treatment.” And almost without fail, these articles seem to assume we’re all Westerners interacting with other Westerners.

We’re repeatedly told to look people in the eye, speak up for yourself, smile while you speak, and similar platitudes. But many of these tips will get you in trouble if blindly applied to colleagues and friends in a diverse and global world.

  • Direct eye contact means confidence and respect in some cultures.
    Direct eye contact means insubordination and disrespect in other cultures.
  • Speaking up demonstrates confidence and control in the U.S.
    Silence demonstrates confidence and control in China.
  • A dad crying in front of his daughter communicates weakness in some cultures.
    A dad crying in front of his daughter communicates love in other cultures.

So what do we do? “Common sense” isn’t enough but we can’t possibly learn the dos and don’ts for every culture we encounter. Even if we could, those generalizations are often wrong.

Here are a few starting points for handling the emotional side of our day-to-day interactions:

  1. Emotional Intelligence is the first step.
    Emotional intelligence, the ability to detect and manage the emotions of yourself and others, is proven to play a critical role in being a strong leader, fostering team collaboration, and forging healthy family relationships. But the challenge comes when you detect and respond to the emotional expressiveness from someone who grew up with a different set of guidelines for what’s appropriate when and with whom. That said, I have little confidence you can be culturally intelligent if you aren’t first able to read and react to the emotions of people from familiar cultures. And cultural intelligence is built from a premise of self-awareness, a critical part of emotional intelligence.
  2. Emotions are universal.
    We often stereotype certain genders, ethnicities, and even functions and professions as being the “emotional” types. But if you’re human, you’re emotional. There is a set of universal triggers that elicit the same emotion in nearly all of us. For example, the sight of something coming straight at you triggers fear, regardless of your personality or culture. A similar trigger occurs when experiencing the unexpected, such as rough turbulence in flight. Even seasoned flight attendants admit that when they don’t expect it, a sudden jolt in the air frightens them. In a world of robots and AI, it’s worth coming back to one of the most important elements that connects us as humans—our emotions. There are important norms worth learning for various situations and cultures that guide how much we should unveil our emotions. But we need to free ourselves and others from thinking some people are emotional and others aren’t.
  3. We all make the same faces.
    Paul Ekman’s groundbreaking work on facial expressions finds that people from all over the world express sadness, fear, anger, surprise, and happiness using similar facial expressions. I was initially skeptical of this finding. But through a series of renowned, peer-reviewed studies, Ekman makes a convincing case that people all over the world signal happiness with the corners of their mouths up and their eyes contracted. Anger is expressed with the corners of the mouth down and sadness is expressed with the eyelids drooping. Even individuals who have been blind from birth manifest the same nonverbal expressions. And Ekman found that indigenous tribes without exposure to outside groups used some of the same basic facial expressions as others around the world.
  4. We disguise our emotions differently.
    Where cultural differences begin to come into play are the rules for how to appropriately manage emotional expressions. Parents teach children the display rules for various occasions, which get reinforced at school, through the media, and with peers. When should you show emotion, when should you exaggerate it, and when should you mask it? We develop mechanisms for masking seemingly inappropriate expressions and learn when we should fake it. Even though a highly trained expert can spot disgust or sadness across faces from a variety of cultures, most of us miss it when an individual disguises their emotions with a behavior they’ve learned to do so.
  5. We feel differently about the past.
    I’m an eternal optimist. I don’t spend too much time thinking about regrets and in times of disappointment, part of my coping mechanism is to focus on the positive. Some of that is personality driven, but it’s also a reflection of culture.

A series of studies comparing German’s and American’s sense of time illuminated the role of culture in how people view the past, present, and future. Germans are more likely to look at the negative implications of past events while Americans are more likely to focus on the positive.

American cyclist Lance Armstrong, described cancer as the best thing that ever happened to him, whereas German actor Michael Lesch described cancer as a horrifying experience that continued to create a never ending sense of anxiety for him. This aligns with recurring sentiments found among many Americans and Germans at work. U.S. employees typically resist talking about their failures and indirectly refer to them as areas for improvement. Germans view that approach as rubbish and talk openly about failure and spend little time praising one another for their achievements.

CQ picks up where EQ leaves off.
Cultural intelligence stems from the same body of research as emotional intelligence (EQ). There’s no substitute for emotional intelligence as the first step in improving the way you work and relate with others. But cultural intelligence takes it the next step by allowing us to have those same social sensibilities when interacting with people who behave in ways that are unfamiliar to us.

Giggles may mean laughter in one culture and embarrassment in another. Some individuals have been socialized to express anger by yelling while others simmer in silence. Public affirmations may be encouraging in one context and humiliating in another.

There’s certainly value in using some of the tips and pointers from various articles about how to project confidence, get better at small talk, or manage conflict. Just read them with a culturally intelligent eye and consider which tips need to be adapted for various groups.

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