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Recognize is founded on modern principles of positive psychology. The result is a program centered on intrinsic motivation, reenforced behavior, and workflow integration. While other strategies surround around gifting of physical goods, the research shows this is a loosing strategy.1 Systematic gifting through a recognition program will result in decreased motivation for information workers. Any increase in motivation is largely due to the status, access, or power the gifting brings. Meanwhile, companies could be spending that gifting money in more fruitful ways - on salaries or on experiences. To help companies thrive, the following is a philosophy around recognition and company culture from a perspective of psychology research.