New Product Sales Training in the Technology Industry

Publisher: AllenComm

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New Product Sales Training in the Technology Industry

Our client is the world’s leading provider of Content Delivery Network (CDN) services—essentially, they help make the Internet fast and secure. One of their biggest ongoing challenges happens whenever they release a new product and they need to teach their partner organizations how to sell it. Therefore, the company was looking to develop an engaging and innovative product training solution that made highly technical content more accessible and memorable for their channel salespeople. Since this was a global initiative, they also needed a partner that could deliver an innovative product training solution across divisions and countries. Read the case study to learn more about the solution.

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