Making Your Retail Employees Brand Ambassadors

Publisher: AllenComm

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Making Your Retail Employees Brand Ambassadors

A global commercial and consumer machine manufacturer came face to face with this sobering statistic when they realized that many of their employees did not accurately understand, value, or represent the company’s brand. As they delved further into this issue, they began to realize that the problem wasn’t localized to one branch of the company, but was spread out among multiple divisions across all levels of their infrastructure. Compounding the problem was the fact that the internal training team tasked with solving the problem also had to upgrade their technically limited five-year-old content portal. They needed a learning and development company with the capability to create and deliver solutions at scale, one which had the breadth and depth of experience to create a fresh new universally relevant and engaging training solution. Read the case study to learn more about the solution.