SHRM_TLB_1.4.19

Product Knowledge Training

Available from Infopro Learning, Inc.

Learn how product knowledge training can improve sales and customer satisfaction.

Product training for sales and customer support is no longer a nice-to-have in today’s customer obsessed world. These frontline employees must have access to training for all of your organization’s products and services to provide best-in-class customer experience.

Ask customers what irks them when dealing with customer service or sales, and they may tell you it is lack of knowledge about a product. In fact, a company could lose a sale if the staff can’t answer certain questions on the products they offer. Since product knowledge is so important to customer satisfaction, it’s an area companies should spend more time focusing on.

Product knowledge in customer service doesn’t mean the salesperson or customer service representative knows everything about a product. They don’t need to be an expert, but they should be able to answer basic questions about the product and how it works.

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