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For high-level decision makers and departmental representatives.
Effective Strategic Planning requires an ongoing commitment.
A strategic plan identifies the strategies and tactics to implement to keep an organization moving toward its goals within a specified amount of time.
The plan assures that a company is living up to its mission and vision statements or it offers a chance to update those important tenets when priorities have changed.
The strategic plan should be regarded as a dynamic document, open to frequent updates and revisions as the company evolves and market conditions change.
Unfortunately, companies of every size tend to invest lots of time, effort, and money in preparing a plan, and then never look at it again until it’s time for the next strategic planning session. This is an ineffective way to manage your company’s growth.
A well-developed strategic plan serves as a roadmap – directions, if you will – for achieving company goals for the next year, or three years, five years or more.
Once you make a substantial investment of time, money and human resources to develop the strategic plan, to make it work you must also commit to reviewing the plan regularly to ensure that you’re on track to achieve the stated goals and objectives.
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