How Footlocker transformed their learning experience with video to engage & align employees

Press Release from Powtoon

A global leader in the footwear industry, Footlocker uses Powtoon to train 35,000 employees across 27 regions. Discover how they created one common language through engaging, diverse, and inclusive videos.



Foot Locker is a leader in the footwear industry, celebrating sneakers with a portfolio of brands including Foot Locker, Lady Foot Locker, Kids Foot Locker, Champs Sports, Eastbay, Footaction, and Sidestep. Foot Locker's purpose is to inspire and empower youth culture around the world by fuelling a shared passion for self-expression and creating unrivalled experiences. With approximately 3,000 retail stores in 27 countries across North America, Europe, Asia, Australia and New Zealand, training the company’s in-store personnel in a way that reflects its values and diversity is essential.




Foot Locker needed to upgrade, update, and streamline their training materials across thousands of retail stores, dozens of countries, and all levels of retail staff. From field leadership including Regional Vice Presidents, to part-time team members, it was critical for Foot Locker to align everyone on their strategies and expectations of the in-store experience. “Footlocker focuses heavily on diversity, inclusion, and belonging. Training materials where everyone looks like a cookie-cutter wouldn't work for us. Powtoon really enables us to create these dynamic characters that can be from all different geographies, body types, heights, and ethnicities, so everyone who takes this training feels connected to the video!” says Jennifer Baker, Senior Manager, Retail Learning & Development at Foot Locker, Inc.




Creating One Common Language


Powtoon’s library of characters and branding elements helps Foot Locker enhance their in-store experience and create a common visual language across videos, emails, presentations, and other training collateral. The team uses Powtoon’s animated backgrounds to bridge between virtual and physical.


Delivering Bite-Sized Resources


Before Powtoon, migrating from paperwork into experiential micro-learning was labor-intensive. With Powtoon, Foot Locker’s L&D team takes content that’s traditionally put into a binder and turns it into engaging, bite-sized content with audio, voiceovers, and characters moving on screen.

Celebrating Workplace Diversity



Foot Locker uses Powtoon’s branded characters to emulate its diverse employees and create a deeper sense of belonging. As a company celebrating youth culture, Powtoon helps them showcase characters wearing joggers and streetwear instead of traditional suit-and-tie.




Using Powtoon allowed Foot Locker to graduate from training by static binders to training by experiential micro-learning across 3,000 locations and 27 countries. “Powtoon has enabled us to quickly create and deliver content in a format that resonates with our mission to inspire and empower youth culture. Through short, engaging, visual story-telling we are able to get training into the hands of our store teams in as little as 1-2 weeks depending on the subject matter.” - Jennifer Baker, Senior Manager, Retail Learning & Development at Foot Locker, Inc.

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