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Employee culture is happening in your organization whether you are intentional or not. When you define the culture you want your employees to experience, you can create a competitive advantage and give clarity to current team members about what they can expect. Defining culture alone cannot sustain employee culture as people want to see action and reinforcement to trust what you say, but this is the first step to a sustainable, long-term best practice culture.
Creating a business or team culture that is a magnet for top talent and a strong retention tool isn't impossible. To bring this kind of culture into reality, the keys are intentionality and tenacity over the long-term.