The ability to convey your company's essence and mission in 60 seconds or less is a skill that can make or break your success. The art of crafting a concise and compelling company story becomes invaluable when you only have a minute to capture someone's attention.
To help entrepreneurs do this effectively, 20 Forbes Business Council members share their best tips for captivating audiences, convey a brand's unique identity and leave a lasting impression in those critical first moments of engagement. Here's how they recommend condensing your narrative without sacrificing its impact.
Articulate The Problem Your Company Solves
The first step has to be connecting emotionally to the brand to figure out the best way to share its story. Understand your audience in order to articulate the problem your company solves. Craft a concise narrative by finding a compelling story with an actionable takeaway. Be clear and leave your audience with no questions to ask. - Archer Chiang, Giftpack