Fathom Media Crisis Skills Training

Fathom Media Crisis Skills Training

Having the right skills, at the right time to interact with media, is critical to success!

When we least expect it, we may be faced with managing a crisis situation that requires very special skills. How you interact with members of the media during this time of crisis is crucial. You have one chance to create and deliver a cohesive message that is well received or risk fallout from a PR catastrophe. Your firm’s image and credibility are priceless. An opportunity exists for building or destroying that image in the eyes of the public, with employees, and with the media when a crisis situation occurs. There are very specific skills that media relations require at this critical time.

This rigorous one-day Crisis Media Training workshop focuses on providing team members with the tools and speaking skills required to communicate with the media during a crisis. This training workshop teaches participants how to develop and deliver a formal statement that can be used during a media crisis situation. Videotaped press conference role-plays, interviews, and briefings are followed by one-on-one feedback sessions to provide individual coaching from a trained instructor. These skills can be successfully used when maintaining general media relations as well.