Coming up with an idea is only a first step to innovation. What matters more are execution and implementation. It may seem obvious, but many companies struggle with it. While brainstorming sessions are stimulating and spawn ideas - the implementation is too often considered impractical just days after the exercise.
Innovation is usually less about a revolutionary idea and more about evolution and execution. Simply put, the goal of innovation is to introduce something new or to make something better. But that doesn't mean it has to be complex or difficult. Whether It's improving customer return policies or developing high-tech products, innovation can happen anywhere in an organization – and by anyone.