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In just the past ten years, social media and employer review sites have given the workforce unprecedented influence in shaping both consumer and employer brand perception. The multiple news headlines concerning employment practices and ethics that have been reported on in 2020 alone illustrate how one post, or one viral hashtag, can spark a movement. We surveyed over 1,100 professionals to learn the state of employer brand impact and to see just how powerful social media, reviews, and ratings truly are.