9/14/20 SHRM Leaderboard

SHRM-Approved Webinar: How to use your employer brand under pressure, feat. Bryan Adams, Ph.Creative

A free white paper by CareerArc

The COVID-19 pandemic presents companies with global-scale challenges that evolve and compound daily. The choices companies make now directly impact whether candidates will join you in the future and whether customers will buy from you now. Simply put, your employer brand, and the core values upon which it stands, is being put to the test.In this webinar, Ph.Creative CEO and Founder Bryan Adams, Danaher Global Employer Brand Lead Charlotte Marshall, and Job Portraits Cofounder Miki Johnson come together to share how to best activate and apply your employer brand in these unprecedented times. Watch and learn how to: • Utilize storytelling techniques to effectively communicate during a time of uncertainty and change • Keep your employer brand alive even if your company is having a hiring freeze • Leverage your employee value proposition to best support your people and business • Create an authentic sense of purpose, impact, and belonging at your organization during this crisis and beyond

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