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The game has changed, and the winners already have the new playbook. Real recognition pinpoints moments of success and praises specific behaviours, which, when implemented at scale, lead to the innovation, engagement, and growth we want to see from our people. This guide focuses on how recognition (when done right) creates and reinforces high performance. Driving performance is one of the top priorities for every HR function, and the changing job climate offers no shortcuts in this endeavour. HR must not only find talent in a market where it is scarce, but it must also create a culture where talent is nurtured and given the resources to thrive. But how do we get there? How do we put in place the processes and foster the habits that encourage excellence? Recognition is an essential part of this puzzle.