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Every person, in every organization, has a responsibility to communicate effectively with others. In fact, this kind of day-to-day ‘conversation’ is typically the most impactful communication that happens in any organization. But there is also the more formal, intentional, strategic kinds of communications — the kind that the internal communications team owns and that, when done well, can dramatically boost a company’s performance. We think of these two communication approaches as “little c” and “Big C” — both critical to an organization’s ability to engage, align, and mobilize its employees and ultimately achieve its goals.