Words Make All the Difference in Improving Participation and Outcomes

Content Summary

In retirement plan communications, language matters. Marshall McLuhan’s idea that “the medium is the message” applies to how employers and advisors communicate with employees about their benefits, particularly retirement plans. Invesco’s 2024 Defined Contribution Participant Pulse Survey, cited in BenefitsPro, sheds light on this, underscoring the significance of using participant-preferred language to encourage engagement and drive better retirement outcomes. The survey highlights trends that reveal participants’ need for stability, goal-oriented investment strategies, and flexible retirement income options, with insights that can help plan sponsors and advisors tailor their language for maximum impact.

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