Growing a small business can be difficult. For entrepreneurs just starting out, it can seem as if there are infinite factors that need to be accounted for. But no one can give their full attention to all aspects of a business at all times. As such, it is important to know where to concentrate efforts for maximum positive impact.
With so much on your plate, it may be difficult to know what to focus on. To help, five members of Forbes Boston Business Council share what they think is the most overlooked factor when growing a small business.
1. Slow-To-Mature Sales Leads
An easily overlooked factor in small business growth is doing follow-up on qualified leads that are not in an active sales conversation. It’s common for marketing to focus on attracting new prospects and for sales to focus on live opportunities. Potential but slow-moving leads can fall through the cracks, so be sure to follow through on prospects you have already invested in to attract. – Michael DesRochers...
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