SHRM_TL_3.16.18

White Papers by PoliteMail Software

  • 5 ways email metrics bolstered internal comms success

    When “60 Minutes” began preparing a report on the North Korean hack of Sony Pictures’ computers, the entertainment company asked FireEye to be its voice. Sony brought in FireEye, a cybersecurity outfit, to clean up in the aftermath of the hack. To keep its 3,400 employees informed of the...
  • Three Barriers to Internal Communications Measurement

    Successful enterprises are run by data. From the boardroom to the engineering whiteboard, the analysis of data gleaned from a host of measurement tools drives every decision. Measurement helps companies answer fundamental questions: Are we doing the right thing? Should we do something more,...
  • General Data Protection Regulation (GDPR)

    Recognizing Employee Data Privacy With less than six months left for GDPR to come into effect, Michael DesRochers, Founder and Managing Director at PoliteMail Software explains how HR teams must prepare for the incoming EU General Data Protection Legislation. Less than a year away, on May...
  • How to Send Internal Email Broadcasts Employees Actually Read

    People around the world send approximately 281.1 billion emails every day. Amid all of that noise, how can businesses break through their employees' inbox overload and create messages that people actually want to read? To answer that question, my company, PoliteMail, analyzed anonymous data...
  • You Conducted an Employee Survey. Now What?

    Many companies use employee surveys as a way to measure employee engagement and improve internal communications. Here's how to get the most of the feedback you receive from your workforce. One recommendation internal communicators hear often is to conduct employee surveys to learn their...
  • Optimizing Your Open Enrollment Communication Process

    Follow this step-by-step guide for a more efficient and effective benefits enrollment process. Helping employees select and activate the benefits that fit into their work-life balance is a critical, annual responsibility for internal communications teams. Getting employees' attention,...
  • Benefits Enrollment: How to See Better Employee Engagement

    When it comes to benefits, employees want help. Benefits decisions can be stressful. Some employees get so overwhelmed they simply don't engage. Audience segmentation can prevent this. While one-size-fits-all messaging is easier to write and distribute, it's not the most effective open...
  • How to Infuse Holiday Cheer (and Fun) into Your Internal Email Broadcasts

    Internal email broadcasts have the power to inform, motivate and energize your employees. The more engaging you can make your messages, the better -- especially during the holiday season, when most employees have mentally checked out from work. Here are six ways to infuse holiday cheer and...
  • How To Better Manage Corporate Communications Teams

    How is your company doing? Beyond your stock ticker and latest 10Q, what do your colleagues say? And how do they know? Maybe they read something. Maybe their manager said something. Knowing requires communication. But how do you know if your communications are working? A typical answer to...
  • How To Make Sure Your Corporate Communication Is On Point

    “What we’ve got here,” announces the prison warden in the movie Cool Hand Luke, “is a failure to communicate.” How many times have you heard that is the root of any given problem? If only we all communicated more and better, everything would be solved. Well, maybe not everything, but most...
  • Applying The Pareto Principle To Internal Communications

    About a century before email was invented, economist Vilfredo Pareto made the observation that 80% of Italy’s wealth belonged to only 20% of the population. That interesting ratio has since been applied to almost anywhere with a sizable population. Knowing who in your company is engaging with...
  • The Importance Of Internal Marketing To The Employee Experience

    The customer experience. For more and more companies, this has become the new corporate mantra. Creating remarkable and delightful customer experiences, whether with a new product, when shopping online or in retail, or during business-to-business (B2B) interactions, the customer experience is...
  • Five Steps To Prove The Value Of Internal Communications

    Providing evidence to leadership that your internal communications programs are producing a net return can be challenging. It’s important to accurately measure your efforts, map ground-level results up to broader company strategies and present meaningful metrics. Some executive leaders...
  • Five Factors To Concentrate On When Growing A Small Business

    Growing a small business can be difficult. For entrepreneurs just starting out, it can seem as if there are infinite factors that need to be accounted for. But no one can give their full attention to all aspects of a business at all times. As such, it is important to know where to concentrate...
  • Email Measurement Insights and Best Practices Guide

    We all want to know what works in internal communications. We all desire to achieve better email engagement. What if you had access to data mined from nearly 200 million internal email communications, and could use that data to establish benchmarks and identify insightful tactics to better...
  • How to Write Emails Your Employees will Actually Read

    While email remains an essential tool for business communication, email overload and employee engagement present real challenges. With more than 200 billion emails sent and received every day, it is no surprise many go unopened or unread. Whether you are responsible for sending executive...