About a century before email was invented, economist Vilfredo Pareto made the observation that 80% of Italy’s wealth belonged to only 20% of the population. That interesting ratio has since been applied to almost anywhere with a sizable population. Knowing who in your company is engaging with your messaging reveals a whole new dimension in the relationship between your company and its employees. Would you be surprised to learn only 20% of your employees engage with your internal communications? When Pareto made the observation that 80% of Italy’s wealth belonged to only 20% of its population, it’s likely he never dreamed this ratio would become a standard economic principle by which businesses and organizations moderate their expectations. Some refer to this as “Pareto’s Rule,” while others simply refer to it as the “80/20” rule. This ratio seems to be remarkably accurate.
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