Optimizing Your Open Enrollment Communication Process

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Follow this step-by-step guide for a more efficient and effective benefits enrollment process. Helping employees select and activate the benefits that fit into their work-life balance is a critical, annual responsibility for internal communications teams. Getting employees' attention, providing appropriate education, and inspiring action – before open enrollment deadlines – can be a heavy task for internal communicators and HR professionals. The subject matter and process for open enrollment are often complicated and difficult to understand, especially when teams rely on dense, jargon-filled collateral produced by insurance and benefits providers. To help you and your employees get the most from your open enrollment campaign, this two-part series focuses on two key aspects: preplanning and then execution of your campaign.