5 ways email metrics bolstered internal comms success

Content Summary

When “60 Minutes” began preparing a report on the North Korean hack of Sony Pictures’ computers, the entertainment company asked FireEye to be its voice.

Sony brought in FireEye, a cybersecurity outfit, to clean up in the aftermath of the hack. To keep its 3,400 employees informed of the publicity boost, FireEye’s internal communication team emailed them about the upcoming program.

FireEye’s email was one of many that inform staffers in a company that acts as a cyber bulwark for governments and businesses around the world. It is important that employees read and act on information from FireEye, rather than deleting them unread.

“Stories like that, when you can tell them, are important for your employees to know,” says Tony Sapienza, FireEye’s head of internal and executive communication. “It motivates you and makes you feel good about what your company is doing, and it actually engages people in the work that they’re doing.”

Access this content

Choose an option below

Register to access this content

Your Work Email

Your Full Name

Your Company

Your Job Function

You might also be interested in

From Reactive to Strategic: A Practical Framework for Transforming Talent Acquisition

Why TA transformation efforts fail, what HR leaders miss, and how to avoid missteps when changing talent acquisition models.

Global values-led graduate recruitment with Merlin and Discovery: A successfully ‘Merlinised’ campaign in more than 8 countries across 4 continents.

We partnered with Merlin to deliver a global graduate recruitment campaign that aligned with their newly established values and business competencies. By immersing ourselves in...

2026 Leave and Accommodations Employee Experience Report

We surveyed 2,000 employees about their recent experiences with leave and accommodations. Our findings reveal a workforce that is more informed, more comfortable asking for what...