The Value of Business Storytelling

Publisher: Effective Presentations Inc

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The Value of Business Storytelling

When you use storytelling in your business presentations, you tap into the natural way humans communicate. We’re inclined to act on messages that appeal to our emotions: fear, anger, sadness, frustration, and joy. Delivering statistics on their own doesn’t elicit any emotional responses. Tying those statistics to something that matters to your listener does.