“If a tree falls in a forest and no one is there to hear it…does it make a sound?” We’ve all heard this before. Now ponder a similar thought experiment: “If your company provides amazing employee benefits, and no one is there to tell you what they are, will they be amazing?”
Though big data has become the au courant method for decision-making in business, Gerd Gigerenzer, Director of the Max Planck Institute for Human Development and author of Risk Savvy, has argued that too much data-driven decisions could hurt companies.
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