What are Character Strengths and Why Do They Matter? When the word “character” is mentioned, what immediately comes to mind? In our media-saturated world, it’s likely that famous Hollywood celebrities or protagonists in the latest New York Times bestsellers are our first thought. But a glance back in history tells us that personal character, and in particular character virtues were well known and highly sought-after attributes. Webster’s Dictionary defines character in part as, “moral excellence and firmness”. Is such an old-fashioned word and ideal still important today? Absolutely. Let’s look more closely at what exactly character is, how it differs from personality, and why strength of character matters so much in effective leaders.
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