SO, WHAT EXACTLY IS EMPLOYER BRAND STRATEGY? It has to do with Vision Alignment
Your strategic plan which encompasses all of the touchpoints your company has with prospective and existing employees. This includes:
• Your visual and textual brand
• Your website and careers page
• Corporate and recruitment marketing and messaging
• And much more…
WHY IS EMPLOYER BRAND STRATEGY SO IMPORTANT
In the best of times, attracting and retaining top talent is difficult and costly. Now is not the best of times for employers:
• 48 MILLION voluntarily left their job in 2021!
• Increased competition for talent
• Over 70% of HR professionals report difficulty in hiring
EMPLOYER BRAND STRATEGY RESULTS IN
• An improved customer experience, increased revenue & profits
• Clearer direction of how employees connect to the vision and strategy of the organization
• Meaningful differentiation between you and your competitors
• Creation and cultivation of a strong organizational culture
• Higher performing, more satisfied employees
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