Press Release
Insightful Annual Report Finds Over 90% Of Enterprise Workflows Unmapped While Only 5% of AI Projects Deliver ROI
NEW YORK, NY — Insightful, the workforce analytics platform leader, just released its 2025 Work Intel Wrap-Up , exposing a massive disconnect between executive AI mandates and employee execution. While 70% of CEOs expected AI to transform workflows by the end of 2025, proprietary data from Insightful reveals that ChatGPT – the world’s most recognized AI tool – ranks only #84 in actual enterprise application usage and most of its true value is buried in use cases that executives cannot see.
The report, which analyzed aggregate data from thousands of global organizations, highlights that 97% of corporate workflows remain unmapped , creating a "visibility black hole" for HR and Operations leaders.
"2025 was the year of the AI Mandate, but 2026 will be the year of the Work Intelligence Audit," said Ivan Petrović, CEO of Insightful. "Most AI initiatives are currently at risk of being shelfware because leaders are layering expensive tools on top of invisible, under-defined processes."
Key report findings for HR leaders include:
- Unmapped Workflows: An estimated 97% of all revenue-generating or margin-defending workflows are effectively unmapped, leaving executives with a visibility black hole and poor direction on which parts of their workforce are performing.
- An RTO Performance Paradox: Location intelligence data proves that rigid Return-to-Office mandates do not correlate with higher performance. High-growth firms, like Peach Payments, saw a 40% productivity gain by leveraging data to reverse RTO mandates in favor of strategic hybrid policies .
- Margin Per Employee Metrics Gain Steam: Enterprises are shifting from "Total Headcount" metrics to "Margin per Employee," driven by a historic exit backlog in Private Equity.
Insightful will be sharing these benchmarks at the Brandon Hall Group HCM Excellence Conference in West Palm Beach, FL (Feb 9 - 12, 2026). HR leaders can read the full Work Intel Wrap-Up on Insightful’s website .
About Insightful: Insightful is the leading work intelligence platform trusted by hyperscale startups to the Fortune 500. Insightful goes beyond traditional workforce analytics to deliver visibility at scale with security and privacy made for the modern workforce. Insightful helps organizations move from surveillance to performance with the best data-driven workforce analytics and workflow optimization product on the market. For more information, visit insightful.io .